Success Stories

Major Insurance Company


Time to market reduced from weeks down to days.

 
The challenge
Our client is one of the main insurance companies in Spain, serving over 600.000 customers.

Its marketing department was overly dependent upon company's technology services for population targeting and campaign execution. This scenario was causing several-week delays from campaign strategy design to actual customer contact.

In addition, commercial management practices in insurance posed additional complexity caused by the presence of multiple sales channels, such as branches and independent sales agents.
 

The Results
Aqua Campaign Management enabled:
  • Designing and running commercial actions same day, as opposed to weeks needed before.
  • Experimenting with target selection criteria, as much as necessary, prior to making a final choice.
  • Building an analytics data mart containing campaign history making it possible to perform advanced research for improved commercial results.

 
The solution allowed:

  • Significant time reduction to define, execute and monitor campaigns, thus multiplying marketing department's ability to launch commercial actions.

  • Building campaigns to target customers, policies and prospects through multiple channels (Call center, branches, external agents, etc.).

  • In sum, running more effective marketing campaigns.