The starting point was a proprietary reporting interface, based on fixed listing processes, requiring heavy user manipulation.
Moreover, processes and data model were generally inadequate to address business needs, adapt queries and select relevant information for viewing.
Lastly, existing information focused on products only and no customer-centric management strategy was in place.
These issues applied to the entire corporation, with heaviest impact on senior management as well as sales and marketing departments. In particular, the existing interface neither granted access to all relevant users nor did it apply access restrictions by employee profiles.