AQUA Intelligence - The science behind the business  

Success Stories

Leading Frozen Foods Distributor


Centralized coordination of call center with sales agent network in an automatic, multi-channel environment.

 
The Challenge
Our client is one of the main precooked and frozen foods producers and distributors in Spain.

Its marketing department had no means for centralized management of commercial activity, carrying the company's commercial network the bulk of decision-making.

Our client wanted to implement a tool for centralized coordination of commercial activity with the sales agent network, in a multi-channel, frequent contact environment, for several thousand catalogued products.
 

The Results
Aqua Campaign Management enabled the marketing department to coordinate advanced multistage commercial strategies, by contacting its commercial network first and then customers, automatically, through that same network or by means of other channels (call center, SMS/MMS, postal mail, e-mail, PDA, etc.)   

Target selection was additionally enhanced by means of cluster analysis and churn predictive models, thereby multiplying customer retention campaign effectiveness.

 
The solution enabled:

  • Centralized decision making and commercial activity for the marketing department coordinated with its sales agent network.

  • Automating multistage contact and response return through several channels, including commercial agent PDA's.

  • Improving strategies upon analysis of the campaign data mart developed for that purpose.
 

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