AQUA Intelligence - The science behind the business  

  • Solutions

Solutions

Campaign Management

Advanced direct marketing management at the business user's fingertips

This campaign management tool gives users the ability to intuitively manage the design, execution and follow up of complex direct marketing strategies faster than ever before.

Value creation

The agility and autonomy that this tool provides to commercial activity allows business users to focus on what really matters: ROI, improving targeting, predicting market needs and faster change implementation.

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Business Metrics

The help you need to make better business decisions

"Advanced, customized reporting for business users, 100% Web."

Aqua Business Metrics is a dashboard for key business indicator management, featuring integrated OLAP navigation, information viewing, analysis, and reporting for simplified monitoring and decision making.

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Social Networks

The value of social relations

Find out how social networks influence the behaviors, profitability and loyalty of your clients.

A deeper insight into your customers

Neo Metrics' solution for Social Network Analysis enables users to:
  • Identify customer communities and the relationships established within them in order to analyze the dynamics produced therein.
  • Define each customer's role: opinion leaders, followers, bridges between two or more different communities, etc.
  • Simulate the spread of product purchase decisions
  • Identify situations with high churn probability
  • Optimize product and service launching

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TV Demand Prediction

Increasing the value of advertising

Advanced prediction of broadcast advertising demand allows defining the best pricing strategy and the most efficient configuration of advertising programming at each point in time.

A key to generating profit

Forecasting ad ratings for each target through each channel, in the short, medium and long run.  

Impact simulation for programming configuration changes and broadcast performance on spot evaluation.

Impact simulation for different business strategies on the bottom line.

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