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Social Networks
The value of social relations
Aqua Social Networks allows deepening customer knowledge by analyzing how information and opinions spread among individuals within a community. Aqua SN also provides knowledge on the influence social environments have on their perceptions and their future behaviors as consumers.
Aqua Social Networks allows deepening customer knowledge by analyzing how information and opinions spread among individuals within a community. Aqua SN also provides knowledge on the influence social environments have on their perceptions and their future behaviors as consumers.
The solution
Traditional marketing has lost effectiveness on consumers. This statement is supported by the fact that 76 percent of consumers claim not to believe in ads from companies on their products. On the other hand, according to the Word of Mouth Marketing Association 92 percent of consumers consider opinions from acquaintances to be the best source of information on products.
These facts make us relieve that our customers can be our best marketing agents and therefore studying their isolated behaviors is no longer enough. Aqua Social Networks (AquaSN) represents a breakthrough in the fields of marketing and commercial management, since it allows drilling down on customer knowledge by using previously overlooked information on other related individuals.
The solution, based upon application of efficient algorithms to large volumes of information, covers all necessary stages for social network analysis:
These facts make us relieve that our customers can be our best marketing agents and therefore studying their isolated behaviors is no longer enough. Aqua Social Networks (AquaSN) represents a breakthrough in the fields of marketing and commercial management, since it allows drilling down on customer knowledge by using previously overlooked information on other related individuals.
The solution, based upon application of efficient algorithms to large volumes of information, covers all necessary stages for social network analysis:
Identification of communities and their interrelations. NeoMetrics' solution allows identifying communities, as well as relationships among them, with unprecedented accuracy. Communities are then clustered by community type for further analysis of their internal dynamics. In addition, AquaSN allows distinguishing among community types depending on the types of relationships sustained by the customers therein: Professional, family, friendship, hybrid, etc.
Determination of each customer's role. Not all individuals from a community play the same role. It is necessary to identify the role each customer takes on in order to determine individual impacts on the network. Neo Metrics' solution yields this type of knowledge.
Network dynamics predictive modeling. Once communities and roles have been established, Neo Metrics' AquaSN solution applies data mining predictive modeling to perform various estimates on each customer in order to simulate the propagation effects of different actions, thereby discovering global effects within the customer network.
Determination of each customer's role. Not all individuals from a community play the same role. It is necessary to identify the role each customer takes on in order to determine individual impacts on the network. Neo Metrics' solution yields this type of knowledge.
Network dynamics predictive modeling. Once communities and roles have been established, Neo Metrics' AquaSN solution applies data mining predictive modeling to perform various estimates on each customer in order to simulate the propagation effects of different actions, thereby discovering global effects within the customer network.
Neo Metrics' unique methodology
Neo Metrics' Social Network Analysis solution is the result of the company's commitment to analytic excellence and its vast experience in the development of customer management systems for institutions in the areas of banking, insurance, telecommunications, utilities and retail. Neo Metrics became in 2007 the first European company to ever win the KDD CUP, which is the most prestigious analytics competition in the world.
Main benefits
Learning how opinions and behaviors propagate among customers.
Early detection of high risk customer churn situations.
Increasing the ability to detect customer propensities to subscribe new products and services.
Identifying customer communities allowing their characterization and identification of common habits and behaviors.
Determining each customer's role within their communities and knowing their needs and motivations.
Simulating event propagation dynamics to optimize, for instance, launching strategies for products and services.
Discovering how social networks influence customer profitability and loyalty, as well as how to condition social network dynamics for value generation.
Early detection of high risk customer churn situations.
Increasing the ability to detect customer propensities to subscribe new products and services.
Identifying customer communities allowing their characterization and identification of common habits and behaviors.
Determining each customer's role within their communities and knowing their needs and motivations.
Simulating event propagation dynamics to optimize, for instance, launching strategies for products and services.
Discovering how social networks influence customer profitability and loyalty, as well as how to condition social network dynamics for value generation.