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5th Global Forum on Marketing and Sales

Neo Metrics sponsors the 5th Edition of the Global Forum on Marketing and Sales
 
The conference will gather four internationally renowned experts and an estimated audience surpassing 500 executives.

Madrid, July 14, 2008. Neo Metrics, a consulting firm specialized in the field of analytic solutions, has made an agreement with organizer HSM to provide sponsorship at the Global Forum on Marketing and Sales over the next two years.

As an avant-garde strategic solution developer in marketing analytics and social network analysis, Neo Metrics will participate in the 5th edition of this forum. The event will take place on November 25 and 26, 2008 in Barcelona, Spain, at the Hesperia Tower Hotel & Convention Center.

With an expected audience surpassing 500 professionals for the 2008 edition, the Global Forum on Marketing and Sales has become a world-class marketing rendezvous since its beginnings. The conference will be highlighted by the presence of experts with the stature of Philip Kotler, one of the top international authorities in marketing, Andris A. Zoltners, renowned specialist in marketing management and sales, Jimmy Wales, founder of Wikipedia, included in Time Magazine's 2006 list of one-hundred most influential people in the world, and Thomas Nagle, one of the top experts in the area of pricing, well known for his bestselling book "The Strategy and Tactics of Pricing".

This year's edition of the Forum provides a new opportunity to discover ideas, trends and models inspiring current strategies and decision-making techniques used by marketing and sales professionals at leading corporations.

Attendees will find out how social networks and mass collaboration will shape the future, how to develop a profitable strategy on the basis of key factors, such as price and portfolio segmentation, will get exposure to the main parameters to measure efficacy of marketing campaigns, to the main drivers for sales force effectiveness,  and will learn strategies to conquer and retain the most profitable customers.

For additional information on this event, please visit the following website:
hsmglobal.com/es/fmmv
 

About Neo Metrics

Neo Metrics is a consulting company specialized in providing analytic solutions to improve decisional processes. The firm combines scientific excellence and business knowledge to help corporations maximize the value of their information and therefore make more successful decisions. Its methodology and solutions are unique in providing agility, competitiveness and profitability to companies in such different aspects as marketing management, social network analysis, demand forecasting, and fraud detection.

The company employs leading experts in the area of analytic intelligence. In 2007, Neo Metrics had the best overall performance at the KDD CUP, ahead of over 200 top universities and research institutions worldwide. "Analyzing to decide. Deciding to create value".

Additional information on Neo Metrics available at: www.neo-metrics.com
 

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