- International consultancy Neo Metrics will explain how to incorporate company-wide data analysis into the decisional process for improved business performance.
- The conference will have the presence of Thomas Davenport, one of the most highly recognized gurus in the field of corporate management, also author of the cult book "Competing on Analytics: How Fact-Based Decisions and Business Intelligence Drive Performance".
- Leading experts from Grupo Santander, La Caixa and Endesa will disclose this new way to compete in the business world.
Madrid, July 2008.- Neo Metrics, a consulting firm specialized in analytic solutions, will host a conference titled "
The Analytic Competitor" next
October 7th at the
Santiago Bernabeu Stadium in Madrid, Spain. The goal of this event is to share the keys for companies to become intelligent, highly competitive organizations.
During the last decade, data analysis has become an essential tool for improvement of some specific processes at organizations. However, most corporations still maintain high levels of improvisation within their strategic decision-making processes. The
analytic competitor emerges as an alternative to this limited, no longer competitive, view of the business world. That is,
leading companies have incorporated analytics within all corporate domains.
This event will be led by some of the most highly recognized experts in business analytics and will reach an expected audience of 250 professionals.
Jose Luis Florez, Neo Metrics CEO, will reveal the actual value to be drawn from pervasive application of analytics in marketing domains.
Thomas Davenport, renown guru in the area of corporate management optimization and author of the book "Competing on Analytics: How Fact-Based Decisions and Business Intelligence Drive Performance", will deliver a master lecture on the Analytic Competitor concept and will share ideas to improve corporate performance and optimize competitive strategies. Davenport earned his PhD in Social Science at Harvard University, has been recognized as one of the "
10 Masters of the new economy" by CIO Magazine, and chosen as one of the
Best 3 American Consultants by Optimize Magazine.
Other experts will also share their views and experience at the conference.
Ignacio Moreno,
Marketing Information Director at La Caixa will explain how to improve marketing campaign response rates and will discuss ways to implement systematic, customized management of commercial activity.
Luis Miguel Muruzabal, Planning and Knowledge Associate Director at ENDESA will show how to identify higher potential niche markets in the energy sector by means of data mining techniques and market research.
"Most organizations are currently making inadequate use of data analytics", explains
Jose Luis Florez. "Corporations limit its application on an ad hoc basis, for example, in order to determine which customers should be addressed vis-à-vis a specific product or service, while other types of previously made decisions are not based on rigorous analytics, e.g.., which types of products should be launched and when. We believe this study must be performed earlier and place wager on a more systematic use thereof."
Attendees to "
The Analytic Competitor" conference will find out first-hand
how to optimize marketing activity results in a context of massive customization and will learn
how to apply pricing policies adapted to each customer profile. Other topics to be discussed during the event are related to
identification of fraudulent and payment delinquency behaviors, as well as
business impact assessment of competitor actions.