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- Campaign Management
Campaign Management
Advanced direct marketing management at the business user's fingertips
Aqua Campaign Management places at business users' fingertips comprehensive campaign management functionality for the most advanced direct marketing strategies. Design, execution and monitoring processes are fully automated within the Aqua CM framework.
Aqua Campaign Management places at business users' fingertips comprehensive campaign management functionality for the most advanced direct marketing strategies. Design, execution and monitoring processes are fully automated within the Aqua CM framework.
The solution
Current direct marketing increasingly demands sophisticated functionality to effectively customize consumer interaction. Marketing specialists therefore need an environment, known in the business as campaign management system, capable of managing the complexity of marketing activities while complying with preset time to market requirements. In this context their campaign management system needs to be:
Aqua CM is the end result of numerous implementation experiences with marketing management and next best activity systems, both in B2C and B2B settings, at corporations from a variety of business domains.
This solution frees marketing specialists from routine tasks, allowing them to articulate complex customer contact strategies instead, while having marketing activity automatically optimized.
- Visual: Intuitively defined and controlled.
- Efficient: Automatic and high-performance on large data volumes.
- Feedback-sensitive: Capable of measuring and comparing performances of different commercial actions.
Aqua CM is the end result of numerous implementation experiences with marketing management and next best activity systems, both in B2C and B2B settings, at corporations from a variety of business domains.
This solution frees marketing specialists from routine tasks, allowing them to articulate complex customer contact strategies instead, while having marketing activity automatically optimized.
Main funcionality
- Visual design of advanced strategies for direct marketing: Event- based marketing, permission marketing, multistage and multi-channel campaigns, champion/challenger experiments, control groups, etc.
- Connectivity with any type of database, additionally enabling business users to incorporate new data sources anytime in order to enrich targeting, channel interaction and campaign monitoring.
- Visual management and automatic execution of recurrent campaigns.
- Access to a variety of predefined follow-up reports, with additional functionality to generate ad hoc reports for campaign and shot performance, strategy comparisons, monitoring time evolution of responses, reporting ROI, etc.
Main benefits
Marketing user control
Enabling business users to systematically design, execute, and monitor complex commercial activities (recurring, multi-stage, multi-channel, etc).
Time to market
Marketing process automation to focus on what actually matters: Spotting market opportunities for timely action.
High performance on large datasets
Minimizing response times on user requests by optimal design of its campaign filter based query engine.
Flexible integration
Adapting to the full range of platforms, databases, and marketing channels.
Connected to Aqua's suite of analytic solutions
Equipped with auto-learning capabilities, filter recommendation functionality for optimal target selection, and a marketing scenario simulator.
Enabling business users to systematically design, execute, and monitor complex commercial activities (recurring, multi-stage, multi-channel, etc).
Time to market
Marketing process automation to focus on what actually matters: Spotting market opportunities for timely action.
High performance on large datasets
Minimizing response times on user requests by optimal design of its campaign filter based query engine.
Flexible integration
Adapting to the full range of platforms, databases, and marketing channels.
Connected to Aqua's suite of analytic solutions
Equipped with auto-learning capabilities, filter recommendation functionality for optimal target selection, and a marketing scenario simulator.