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- Business Metrics
Business Metrics
The help you need to make better business decisions
"Advanced, customized reporting for business users, 100% Web."
Aqua Business Metrics is a dashboard for key business indicator management, featuring integrated OLAP navigation, information viewing, analysis, and reporting for simplified monitoring and decision making.
"Advanced, customized reporting for business users, 100% Web."
Aqua Business Metrics is a dashboard for key business indicator management, featuring integrated OLAP navigation, information viewing, analysis, and reporting for simplified monitoring and decision making.
The solution
Aqua Business Metrics is a solution designed to empower business users with the following capabilities:
- Answers to their questions in a flexible way, by means of a user-friendly interface.
- Simplified, customized data queries through OLAP navigation and graphics-supported reports.
- Information drilling for environmental change detection and threat / opportunity identification.
- Faster performance measurement for all corporate business areas by managing their key indicators.
- Improved access, input and output of relevant business information.
- Easy comprehension and communication of corporate goals and strategies.
Key elements
- Web application designed for easy integration within existing infrastructures and standards at corporations as well as with other Aqua solutions.
- Easy to implement and highly scalable.
- Fast management and monitoring of business performance by first defining goals within the application.
- Simple goal compliance visualization base on user-defined deviation thresholds.
- Automated alert system triggered by deviations for immediate action.
- User desktop for customizable information querying and viewing, as well as shared workspace for coordinated business indicator management and follow-up reporting.
- Collaborative work approach for validation and authorization of all shared information. This feature makes Aqua BM a standalone, online work environment.
Main areas for application
Aqua Business Metrics supports management in a variety of business domains. Its independent security and information access capabilities simplify application by all corporate areas. Some business areas where Aqua BM can be successfully applied are the following:
- Marketing. Managing metrics related to impact of commercial actions on consumer behavior, economic impact of both mass marketing actions (TV, radio, etc.) and direct marketing actions (Phone, personalized mail, etc.), brand power, campaign interaction costs, marketing activity by channel and geographical region, etc..
- Commercial and sales. Managing metrics related to profit margins, sales cycle durations, recurrent revenue amounts, new revenue amounts, number of open opportunities, number of proposals submitted, number of prospects, time to market per channel, etc..
- Management and financial. Managing metrics related to profitability, market share, customer satisfaction, customer lifecycle (signups, renewals, and cancellations), customer value segments, sales costs, distribution and service, etc.
Main benefits
Reporting environment to support analysis and monitoring of business performance.
Allows quantifying value creation from previous decisions, both short and long term.
Simplified comprehension and communication of business goals and strategies for the entire organization.
Speeds up daily management and flow of information my means of alert management and goal compliance monitoring.
Provides support to various business domains (management, quality assurance, marketing, sales, etc.) in terms of information accessibility and security.
Allows quantifying value creation from previous decisions, both short and long term.
Simplified comprehension and communication of business goals and strategies for the entire organization.
Speeds up daily management and flow of information my means of alert management and goal compliance monitoring.
Provides support to various business domains (management, quality assurance, marketing, sales, etc.) in terms of information accessibility and security.
